Here are 8 pieces that are easy to create, but intentional enough to define “North Easton” fast. They cover all areas (music, live proof, visual world, writing/meaning, booking clarity, and community).

  1. 60-second “Start Here” video (Watch)
    One tight clip: 2–3 live moments + one line of your voice (on-camera or voiceover) that says what you do. This becomes your pinned intro everywhere.

  2. Featured live performance (full song)
    Bakers Creek Bridge (or your strongest live capture). Clean title, clean thumbnail, simple description. This is your credibility anchor.

  3. 4-clip “Reel Strip” (micro highlights)
    Four 15–25 second clips: one funny line, one quiet line, one big chorus, one audience moment. Easy to reuse on IG/YouTube Shorts.

  4. “Who I am” paragraph (brand definition)
    A single, polished paragraph that says: solo touring songwriter + storyteller, sets like films, visual witness of the road. Put it on Home + Book.

  5. Booking “set menu” (clarity piece)
    A simple graphic or block:
    20–30 / 45 / 60 / 2-set night
    One sentence each: what it feels like, where it fits. Bookers love this.

  6. Witness entry #1 (written)
    A short scene (200–400 words) + one photo. Topic: the 22-hour ferry (Port Hardy → Prince Rupert). End with a single line: “What it taught me.”

  7. Photo “Start Here” mini-gallery (9 images)
    Nine images that feel like your world (nature, road, human moments, stage, details). Not your whole archive—just a curated statement.

  8. “Proof of work” post (what you’re building)
    A short update that ties together: bus build + touring + learning + discipline. Not a diary—more like a field note about becoming. It tells people you’re active and serious.

If you want this to feel cohesive (not random), use one repeating signature on every piece:

  • a single closing line like “Witness the road.” or “Come in. Choose a door.”

  • and keep titles consistent: “North Easton — Live Performance — [Song]” / “Witness — [Place]”